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Veera Thiruppal

@veerathiruppal

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About Me

I’m a Principal UX Designer based in Chennai, India, focused on transforming traditional UX into vibeX design—experiences that balance clarity, emotion, and purpose. With over a decade in the design industry, I work at the intersection of user needs, business strategy, and thoughtful interaction design.


What I Do

I design and shape enterprise and large-scale digital products, turning complexity into intuitive, scalable experiences. My work spans user research, interaction design, prototyping, and design systems, with a strong emphasis on usability, consistency, and long-term product thinking.

I collaborate closely with product managers, engineers, and leadership teams—setting UX standards, defining design direction, and ensuring design translates seamlessly into build-ready solutions.


Design Leadership

As a design leader, I guide teams, mentor designers, and establish systems that scale across products. I believe great UX comes from clear communication, shared understanding, and alignment between design, technology, and business goals.


Beyond UX → vibeX

My evolving focus is vibeX design—bringing intuition, emotion, and meaning into user experiences. I explore the connection between nature and technology, inspired by biomimicry principles, to create systems that feel more human, adaptive, and natural.


Design Philosophy

I believe good design should feel effortless.
Great design should feel alive.

My goal is to create experiences that are not just usable—but meaningful, memorable, and deeply human.

EXPERIENCE

2021 — Present

Principal UX Designer

Ramco Systems

Leading UX strategy and design systems for enterprise products, while actively contributing to complex problem-solving across ERP, HCM, and logistics platforms. I define UX standards, guide product direction, and collaborate closely with leadership, product, and engineering teams to deliver scalable, user-centered solutions. I also mentor designers and ensure consistency and quality across multiple products.

2018 — 2021

UX/UI Designer

Samsung Electronics (E-commerce)

Owned end-to-end UX for Samsung’s e-commerce platforms across web and mobile. Focused on optimizing multi-country user experiences, checkout flows, and accessibility standards. Led the UX for the Samsung India Mobile App, working closely with product managers and stakeholders to deliver inclusive, high-impact user experiences.

2015 — 2018

Senior Web Designer

Born Group

Worked on user research, wireframing, and prototyping for large-scale digital tools and platforms. Delivered brand and UX solutions for global clients including Walmart, Dollar General, and Redbox. Collaborated with digital teams to enhance usability, SEO, and overall experience quality.

2013 — 2015

Creative Designer

Ad2Pro Media Solutions Pvt. Ltd.

Designed high-quality digital ad creatives for international markets including the US, New Zealand, and Australia. Collaborated closely with clients to align creative execution with business goals while meeting strict delivery timelines.

Education

2022

Bachelor of Computer Application

University of California

Built a strong foundation in computing, systems, and technology, supporting my ability to design solutions that align closely with development and engineering workflows.

2018

Certified User Experience Designer

Murugappa Polytechnic College

Strengthened my UX practice with structured methodologies covering research, usability, interaction design, and end-to-end experience thinking.

2011

Diploma in Computer Engineering

Murugappa Polytechnic College

Developed early technical expertise that shaped my understanding of software, systems, and practical problem-solving.

Skills

95%

UX Designer

Human-Centered

85%

VibeX

Meaningful Experience with AI

90%

Creative Designer

Visual Expression

85%

Design Leadership

Team Direction

80%

Traveler

Cultural Insight

85%

Storyteller & Photographer

Visual Narratives